2008
LG Ad changes its name to HS Ad
LG Corp. acquisition of GllR stake by 3rd party Capital Increase
acquisition of L.Best stake
2007
Wunderman Korea Changes Agency Name to TAMS Media
2006
Office Relocates to LG Mapo Building
Wisebell Launches
Acquisition of Bugs Com AD Stake
2005
Acquires MHub and ZooMoneyEntertainment
WBC, Pressline Launches
Beijing Office Incorporates
2004
Corporate division by Holding company GIIR and Operating company LG Ad (Sep.1)
20th anniversary of the founding of LG Ad
New York branch completes incorporation
2003
LG Ad - WPP Seminar
Conducted the 16th Presidential Inauguration Ceremony
WPP CEO, Sir Martin Sorrell, visits Seoul to welcome LG Ad as the newest member of WPP
2002
Became a member of the WPP Group
Conducted the Groundbreaking Ceremony at Dorasan Station with the Presidents of the U.S. and Korea attending
The CEO of LG Ad, In-Ho Lee takes office as the thirteenth president of the Korean Association of Advertising Agencies
Directed Environment Formative Art for World Cup Stadium
Conducted a pre-World Cup ceremony for Korea-Japan World Cup on the eve of the opening of the 2002 FIFA World Cup Games
Participated in Korea-Japan World Cup promotion
2001
Opened Panama Office and Mexico Office
Established Brand Strategy Research Institute
Conducted the 2002 Korea-Japan FIFA World Cup Drawing Ceremony
2000
Established LG/Asatsu-DK Division.
1999
LWent public
Relocated headquarters to LG Twin Towers in Yoido, Seoul
President & CEO, In-Ho Lee received the Order of National Service Merit
1998
Awarded Grand Prize at the Korea Advertisement Awards
Conducted the 15th Presidential Inauguration Ceremony, a first for a private enterprise
1997
Opened Dubai Office and Shanghai Office
1996
Opened New York Office
1995
Opened Beijing Office
1995
Opened Beijing Office
1994
Billings exceed 300 billion won.
Published commemorative book celebrating 10 years of LG Ad
1993
Established partnership with Omnicom PR Network
1992
Opened LG Ad Academy, an in-house training center for advertising professionals
1991
Opened Tokyo Office
1990
Won the Grand Prize at the Korea Broadcasting Advertisement Awards for 3 consecutive years
1989
Billings exceed 100 billion won
1988
Sponsored the first LG Ad Awards
1984
Renamed as LG Ad and positioned as a total advertising services company
1981
Won the Grand Prize at the first Korea Broadcasting Advertising Awards
1978
Became an independent advertising agency with the launch of Hee Sung Industrial Co., Ltd
1970
Established Gold Star PR department
1963
Sponsored Saturday variety show "Lucky Grand Show"
Started promoting products by using product model on the top of vans.
1962
Established PR department at Lucky Chemical, handling advertising for Lucky Chemical, Lucky Oil and Gold Star.
1960
Started advertising Gold Star Cooling Fan
1950s
Began advertisement productions for Lucky Chemical (current LG Chemical) and Gold Star Electronics (current LG Electronics)