HS Ad is a full-service, integrated TTL (through-the-line) advertising agency in Korea providing true 360 degree brand experience in Asia's most dynamic marketplace. The company was established in 1964 as an in-house advertising agency for LG Group of Korea and has been a frontrunner in the Korean advertising industry. The cornerstone of our success is deeply rooted in our conviction in building strong and enduring relationships between the brand and the consumer, which ultimately results in our client's success. In 40+ years of building successful brands in Korea, we have established ourselves as the company that best understands Korean consumers

Today, HS Ad is the second largest advertising agency in Korea, representing over 10% of total ad spend in Korea HS Ad has offices overseas including operations in New York, Beijing, Tokyo, Leo Angeles and Dubai to better service LG Electronics' growing presence around the world.

Seung Hun Lee, CEO
Seung Hun Lee headed LG Ad since September 2004 and is also a member of GIIR's Board of Directors since March 2005.

Seung Hun Lee began his career with Lucky Development Co.'s Public Information Department in 1976. He served as Headquarter Manager of LG Ad in 1994 and thereafter moving up to the posts of Managing Director(1999), Vice President(2001), and President(2004). On September 2004, he was appointed as Representative Director and President of LG Ad.

In addition to his LG Ad responsibilities, he currently serves as President of Korea Association of Advertising Agencies and Vice President of Korea Federation of Advertising Associations.