year | Details |
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2020 |
"Agency of the Year" Award for 2019 received at the Seoul Creative Festival |
|
year | Details |
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2019 |
Global footprints in 35 cities |
2014 |
30th anniversary of the establishment of GIIR |
2013 |
Company chronical "Half a Century of LG Advertising" published |
|
year | Details |
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2008 |
Incorporated into LG Group, LBEST added as an affiliate (October) |
2006 |
Head office relocated from Yeouido LG Twin Tower to Mapo LG Building |
|
|
2004 |
Holding company GIIR and ad agency LG Ad launched |
2002 |
Became an affiliate of WPP |
year | Details |
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1999 |
IPO (August) |
1998 |
First private company to organize the inauguration ceremony of the nation's (15th) president |
1995 |
Bronze Prize at the New York Festivals – our first award of the main prizes at an international advertisement festival |
|
|
1993 |
Nike ad, the first ad ever exported from Korea for royalties |
1991 |
LG Ad established Tokyo Branch - first foreign network (October) |
1990 |
Grand Prize at the Korea Broadcast Advertising Award received for third consecutive year |
year | Details |
---|---|
1989 |
Billings exceed KRW 100 billion |
1988 |
First LG Ad University Advertising Award held |
1984 |
LG Ad, a full-service ad agency of LG Group, launched |
|
year | Details |
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1979 |
Independent ad agency system established with Hui-Sung Industrial Co., Ltd. |
1974 |
Special Prize at the Clio Awards (the first award at an international competition in the Korean advertising industry) |
1962 |
Advertising Office of Lak-Hui Chemical Industrial Corp. launched (LG Group's first advertising unit) |