History

2010's

2010's Yearly History Details
year Details

2017

"Agency of the Year" Award for 2016 received at the Seoul Creative Festival

2015

Global footprints in 25 cities

2014

30th anniversary of the establishment of GIIR

2013

Company chronical "Half a Century of LG Advertising" published

Company chronical 'Half a Century of LG Advertising' published

2000's

2000's Yearly History Details
year Details

2008

Incorporated into LG Group, LBEST added as an affiliate (October)

2006

Head office relocated from Yeouido LG Twin Tower to Mapo LG Building

HS Ad Foreground of office building

2004

Holding company GIIR and ad agency LG Ad launched

2002

Became an affiliate of WPP

1990's

1990's Yearly History Details
year Details

1999

IPO (August)
Grand Prize at the People's Choice Awards for the Best Advertisement received for third consecutive year (March)

1998

First private company to organize the inauguration ceremony of the nation's (15th) president

1995

Bronze Prize at the New York Festivals – our first award of the main prizes at an international advertisement festival

Bronze Prize at the New York Festivals

1993

Nike ad, the first ad ever exported from Korea for royalties

1991

LG Ad established Tokyo Branch - first foreign network (October)
First consumer profile survey conducted in the industry (June)

1990

Grand Prize at the Korea Broadcast Advertising Award received for third consecutive year

1980's

1980's Yearly History Details
year Details

1989

Billings exceed KRW 100 billion

1988

First LG Ad University Advertising Award held

1984

LG Ad, a full-service ad agency of LG Group, launched

LG Ad, a full-service ad agency of LG Group, launched

1970's

1970's Yearly History Details
year Details

1979

Independent ad agency system established with Hui-Sung Industrial Co., Ltd.

1974

Special Prize at the Clio Awards (the first award at an international competition in the Korean advertising industry)

1962

Advertising Office of Lak-Hui Chemical Industrial Corp. launched (LG Group's first advertising unit)