GⅡR Advertising Media Communications

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History

2020's

2020's Yearly History Details
year	Details
2020	"Agency of the Year" Award for 2019 received at the Seoul Creative Festival

2010's

2010's Yearly History Details
year	Details
2019	Global footprints in 35 cities
2014	30th anniversary of the establishment of GIIR
2013	Company chronical "Half a Century of LG Advertising" published

2000's

2000's Yearly History Details
year	Details
2008	Incorporated into LG Group, LBEST added as an affiliate (October)
2006	Head office relocated from Yeouido LG Twin Tower to Mapo LG Building

2004	Holding company GIIR and ad agency LG Ad launched
2002	Became an affiliate of WPP

1990's

1990's Yearly History Details
year	Details
1999	IPO (August) Grand Prize at the People's Choice Awards for the Best Advertisement received for third consecutive year (March)
1998	First private company to organize the inauguration ceremony of the nation's (15th) president
1995	Bronze Prize at the New York Festivals – our first award of the main prizes at an international advertisement festival

1993	Nike ad, the first ad ever exported from Korea for royalties
1991	LG Ad established Tokyo Branch - first foreign network (October) First consumer profile survey conducted in the industry (June)
1990	Grand Prize at the Korea Broadcast Advertising Award received for third consecutive year

1980's

1980's Yearly History Details
year	Details
1989	Billings exceed KRW 100 billion
1988	First LG Ad University Advertising Award held
1984	LG Ad, a full-service ad agency of LG Group, launched

1970's

1970's Yearly History Details
year	Details
1979	Independent ad agency system established with Hui-Sung Industrial Co., Ltd.
1974	Special Prize at the Clio Awards (the first award at an international competition in the Korean advertising industry)
1962	Advertising Office of Lak-Hui Chemical Industrial Corp. launched (LG Group's first advertising unit)