GIIR is Korea's first holding company specialized in advertising and marketing communications. It was established in 2004 through the spin-off of LG Ad, a full-service advertising company established in 1984, into GIIR, an advertising holding company, and LG Ad (currently HS Ad), a subsidiary.
As a holding company specialized in advertising and marketing for LG Group affiliates, we have HS Ad, LBEST, and a number of subsidiaries engaged in advertising and marketing in major overseas markets and support them to achieve steady performance in advertising business.
We will be an advertising company that truly impresses customers and reshapes society through differences in strategy, creative, and channels.
We also fulfill our role as a trustworthy company in society by contributing to the advancement of the industry by promoting industry-academia cooperation, establishing fair trade practices, and donating advertisement ideas to society.